Frances Smith is a creative based in New York with a concentration in Art Direction and Creative Strategy. She currently works at Meta and Instagram's Global Accounts team, discovering high-impact and conceptual opportunities for clients to showcase their creative potential across the platform. Formerly, as Senior Designer for Vice , she led the design and art direction across global campaigns and partnerships.

In her free time, you can find her geeking about the latest graphic novel, catching up on the latest Colson Whitehead or drawing away on her sketchpad (ok it's really an iPad). Her artwork has been featured across the city through Art on Link and nationwide through editorial publications. She is also an active mentor through The One School, 4A's MAIP, Women Who Create , and Creative Strategy Bootcamp.

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Want a taste of her day to day at Meta? Check episode six of Boost My Business here where she walks founder of Basepaws through the ease of creating an ad all on your phone!