The design system is rooted in the history of graphic design; overprint effects and hand-drawn elements elevate the portrait and photographic presentations, and a reoccurring capital “B” proudly declares a shared cultural identity and design community worthy of elevation and celebration.

Worked with the Instagram Design team and XFN partners to develop the branding system for Instagram's Black Design Visionaries activation. When starting this project we asked ourselves "Where are all the Black Designers?" This design system sets out to boldly and powerfully answer that question. A color palette rooted in the history of Black graphic design, overprint effects and hand-drawn elements that elevate the portrait and photographic presentations, and a reoccurring capital “B” all proudly declare a shared cultural identity and design community worthy of elevation and celebration.

From sketch to concept, we wanted the design to pair traditional design elements with a modern twist. This included overprint effects,  paper texture and clean lines.