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Frances is an art director and designer based in New York currently working at Instagram👋🏽
The project inspired more teams internally to create stickers to highlight other businesses which led to my involvement in the design and illustrations for Native Owned Woman businesses.
1 —
Idea
Giphy Sticker pack aimed to spotlight Black owned businesses by giving people the native tools to celebrate them in a more visual and dynamic way.
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Role
Led the creative direction in design and color with XFN designers and teams. Illustrated and animated the featured stickers below.
3 —
Reach
The stickers became a key tool in the Black Owned Business Guide to coincide with the launch of Meta's 100M Black Business grant.
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