The Making of a Food Saver

From sketch to concept, we worked closely with the amazing folks at Mackinnon and Saunders (Fantastic Mr. Fox) to bring the perfect mascot to life.

Ads led to the NRDC's SaveTheFood website tools: The Guest-imator to prevent left overs and Store It to figure out how to preserve left overs longer. 

Check out below for some stills of Granny in action:

From sketch to concept, we worked closely with the amazing folks at Mackinnon and Saunders (Fantastic Mr. Fox) to bring the perfect mascot to life.

Granny Apple

In partnership with the NRDC and AdCouncil, we're excited to announce the fresh new face of food waste, Granny Apple! Granny Apple is the NRDC's new mascot for their website Save The Food.  To bring her and her message to life, we worked with the animation geniuses at Mackinnon & Saunders. In partnership with the NRDC and AdCouncil, we're excited to announce the fresh new face of food waste, Granny Apple! Granny Apple is the NRDC's new mascot for their website Save The Food.  To bring her and her message to life, we worked with the animation geniuses at Mackinnon & Saunders.