In 2019, 141 Members of Congress from both sides of the aisle made a pledge to Stop Opioid Silence. Facebook Vice President of U.S. Public Policy, Kevin Martin, and Center on Addiction CEO, Creighton Drury, officially launched the SOS campaign this week on Capitol Hill. The launch event included a panel with Center on Addiction President, Fred Muench, who moderated a discussion with individuals featured in the campaign, along with Center on Addiction Director of Health Law and Policy, Lindsey Vuolo. 

SOS, the Morse code distress signal and a universal alarm indicating a clear and present danger as every 11 minutes, someone in the U.S. dies of an opioid overdose.
Share Our Stories. Stop Opioid Silence.

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Problem

1 in 2 Americans is affected by opioid addiction. More than half of all Americans know someone affected by the opioid crisis, and only about one quarter of those with opioid addiction get the treatment they need. It’s time to break the silence around this epidemic and help end the stigma that too often prevents people from speaking up and getting help. Together, we can fight this public health crisis that is killing one of us every 11 minutes.

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The Campaign

Facebook and Partnership to End Addiction – a leading national nonprofit working to transform how the nation addresses addiction – have teamed up to launch Stop Opioid Silence (SOS). This national public awareness campaign aims to inspire individuals with opioid use disorders, as well as their families, to send an SOS and share their stories. 

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Role

Led art direction and design to establish a timeless design that could be applied across the campaign ecosystem including video, out-of-home events, educational materials, and more.