Background

To celebrate Giving Tuesday, St. Jude Children’s Research Hospital has partnered with BBDO, Facebook Creative Shop and Flight School to launch a unique VR experience in honor of St. Jude and the families they support. The Idea was chosen following a competition at the 2019 Cannes Lions Festival.  It was later nominated for the 2020 Webby's Award in Augmented Reality.

View the case study on Oculus here.