To aid local blood centers across the globe, we created an easy to use template for for the centers to customize ads based on their blood donation needs.

The campaign reached 320 million followers on Facebook and Instagram across athletes, teams, celebrities, blood banks, and health organizations.

For World Blood Donor Day 2020, the Facebook Social Good team launched a toolkit to provide thousands of blood banks around the world with assets to promote the FB Blood Donation tool. We wanted to create a campaign that encouraged audiences to sign up by better informing them about the experience. This global campaign was translated into Spanish, Portuguese, Hindi, Arabic and French. For World Blood Donor Day 2020, the Facebook Social Good team launched a toolkit to provide thousands of blood banks around the world with assets to promote the FB Blood Donation tool. We wanted to create a campaign that encouraged audiences to sign up by better informing them about the experience. This global campaign was translated into Spanish, Portuguese, Hindi, Arabic and French.